Signage Factors for Effective Retail Signage

Signs are a store’s silent sales staff. Effective signage can bring customers into a store, tell them where to find what they need, introduce them to new products, and notify them about bargains.

If you want to increase sales and give customers a great shopping experience at the same time,take these signage factors into account:


The letters in your sign should be large enough to read from the vantage point of your customer. With that said, add an inch in height for every 10 feet of viewing. For instance, if a customer will view your sign from 30 feet away, make the letters at least three inches tall.


Use contrasting colours for the fonts and background of your sign. The most visible colours are black, white, and red for text, which should be printed over backgrounds that are as opposite as possible. Backgrounds with nearly the same colour as the text can render signs unreadable.

Reception Sign by Fabsigns
Reception Sign by Fabsigns


Signs that are handwritten, tattered, or unclean, and with misspelled or crossed out words give a bad impression. An exception for handwritten signs, however, would be a whiteboard or chalkboard where the department manager writes the specials. These can offer the impression of immediacy to customers because they change throughout the day or week.


Make tags big and bold so customers can identify prices, descriptions, and sizes of your products moreeasily. If you sell items with their own tags, try adding your own tag to make the information clearer. Include your company logo for some extra advertising.

Negative Signs

Limit the number of negative signs you post, such as warnings, prohibitions, and statements about penalties. These can be off-putting, as they might give the impression that your customers are a problem.

If you want customers and prospects to take notice of your store, get effective signage. Contact us here at Fabsigns for general customisable retail signs.


Choosing the Right Signage Combo

Not sure what type of signage your business needs? You are not alone. A handful of customers come to us at Fab Signs and tell us exactly what they want with specifications, images, and brand guidelines ready to go. The other 90% have no idea, they just know they need signage.

This is where we can help. With years of experience, we can offer our expert advice to guide you to signage decision that suits your company and brand. And we can give you different options in terms of styling and budget.

For example, who would have guessed a combo of wallpaper and 3D lettering would be the perfect corporate fit while also offering a touch of elegance?

New Farm Signs - 3D Letter Signs + Wallpaper by Fab Signs
3D Letter Signs paired with Wallpaper by Fab Signs

Our clients in New Farm are stoked with their entrance and reception. The dark wallpaper embossed with their logo contrasted with their lighter brand colours has managed to impress their team as well as their own clientele.

This pairing of wallpaper and 3D letter signs may not be the first thing that comes to your mind when you think ‘I need signage’ but luckily for you, you’ve found us. At Fab Signs we pride ourselves on doing the basics well, from there we have license to branch out and be creative. Give us a call to chat about what we can do for your business – 07 3267 5507.