Signage Factors for Effective Retail Signage

Signs are a store’s silent sales staff. Effective signage can bring customers into a store, tell them where to find what they need, introduce them to new products, and notify them about bargains.

If you want to increase sales and give customers a great shopping experience at the same time,take these signage factors into account:

Readability

The letters in your sign should be large enough to read from the vantage point of your customer. With that said, add an inch in height for every 10 feet of viewing. For instance, if a customer will view your sign from 30 feet away, make the letters at least three inches tall.

Colour

Use contrasting colours for the fonts and background of your sign. The most visible colours are black, white, and red for text, which should be printed over backgrounds that are as opposite as possible. Backgrounds with nearly the same colour as the text can render signs unreadable.

Reception Sign by Fabsigns
Reception Sign by Fabsigns

Condition

Signs that are handwritten, tattered, or unclean, and with misspelled or crossed out words give a bad impression. An exception for handwritten signs, however, would be a whiteboard or chalkboard where the department manager writes the specials. These can offer the impression of immediacy to customers because they change throughout the day or week.

Tags

Make tags big and bold so customers can identify prices, descriptions, and sizes of your products moreeasily. If you sell items with their own tags, try adding your own tag to make the information clearer. Include your company logo for some extra advertising.

Negative Signs

Limit the number of negative signs you post, such as warnings, prohibitions, and statements about penalties. These can be off-putting, as they might give the impression that your customers are a problem.

If you want customers and prospects to take notice of your store, get effective signage. Contact us here at Fabsigns for general customisable retail signs.