Signage Blog

I Saw the Sign: What Business Signs Can Do for You

Store signs are so common these days that their importance to a business is often taken for granted. As a businessperson, though, you should know that your store’s sign is essential to its success. It’s a way of advertising your company’s existence, but they’re not just for public displays.

Many small businesses underestimate the power of advertising signs. If done right, a simple sign is an economical yet very effective way to get your message out. And here’s how:

It’s a “Map” to Your Business

Store signs, especially those made by us, are a great way to help your customers find you. If your business is in a mall or any other business establishment, people may have a hard time looking for it. Customers want convenience, and so they are less likely to go around in circles searching for your store, and you probably don’t want that too. Instead, you’d want them to find you easily, and we can help with that.

Whether it’s a sticker to cover the whole side of your company car, or an illuminated sign that shines brightly at night, we’ve got you covered.

It’s a Classic and Effective Street Advertising

Your business signs provide a quick look at what your business is all about. The sign your customer passes by while on his way home can give him your business name and the products and services you sell. He can then easily remember this the next time he needs that certain product or service. Take note that people tend to buy from businesses they know, so a simple thing like recognising your business through a sign can do wonders.

Signs can also help build a positive image for your business and identify with your target market. Just like how you can easily identify a company with its logo, your business sign can appeal to a certain group of potential customers.

It’s There to Stay

Because our signs are very affordable but long-lasting, they can stay for a long time at a particular spot. This means prolonged exposure for you and your business. As customers pass by and read your sign, they become familiar with it. Soon enough, it builds some kind of trust and relationship that favours you, even if they haven’t actually done business with you yet. The point is, you’ve already convinced them you’re their go-to store when they need a specific product or service.

Connecting to customers is about making a great impression, and one of the simplest ways for retail businesses to do that is to put up with an impressive sign. Get in touch with us and we’ll help you get started with creating the most fabulous signs for your business.

Effective Vehicle Signages And Vehicle Wraps In Brisbane

Bumper-to-Bumper vehicle signage and vehicle wraps transform an ordinary car into a billboard on wheels, making them an affordable, but very effective advertising option especially for small business owners. With all this potential, though, many a vehicle wrap’s marketing potential still often falls short for a number of reasons.

Vehicle signage isn’t just about slapping a sticker of your logo on the side of your car, though. As with most advertising options, it’s an art. Here are a few tips for designing effective vehicle wraps and signs.

Think About Your Audience, Not Yourself

Don’t give in to your personal design tastes. Just because you saw a vehicle wrap on the road and loved it doesn’t mean your target customers will feel the exact same way. Remember that advertising is about getting the attention of your target market through their likes, not yours. Choose a classy, understated design, or a bold, striking image with great impact and value that’s based on what you think will grab the attention of your target clientele. Don’t go for bland, generic designs that are easily forgettable.

Get the Right Suggestions

Unless he’s an expert graphic designer or advertiser, don’t ask your brother-in-law for suggestions. Similarly, designs that garner rave review from your friends and relatives may not get the same reaction from your target customers.

You’ll need to figure out what it takes to connect to your customers and work on that. It may be anything that strikes a wow factor, such as a big sign, to small subtleties, such as the details of the logo, to get them to connect with you. Knowing what your audience wants is really the key to a successful vehicle sign.

Send Your Message Loud and Clear

People on their way home or motorists passing by only have a few seconds to see and understand your signage. Your design should be easily readable and sends your message loud and clear. The design should grab your audience’s attention and leave a lasting impression. If you put your images and graphics on the wrong spot, people may not see them, or they might miss out on the important parts. Play around with colours and fonts to find the right, popping design.

Vehicle wraps are an effective form of advertising your business, but they’re only effective if you can deliver your message properly to your audience in that very small window of time. If you need help in designing and creating your vehicle wraps in Brisbane and surroundings or any other advertising signs, get in touch with us and we’ll be glad to be of service.

 

[statement_box link=”https://www.fabsigns.com.au/vehicle-signage/” button=”Vehicle Signage Page” title=”Checkout our Vehicle Signage Page?”]Interested in vehicle signage or car wraps. Checkout our product page for more information and don’t miss the vehicle signage portfolio on the same page packed full of inspiration and design ideas.[/statement_box]

Themes that Shouldn’t Run on Your Next Ad

Clever, funny, and thought-provoking advertising gets everyone’s attention. But sometimes you will see something on the billboard, or even on A-frame sign, that is out of place, and awkward, and disturbing. Advertisers should realise that every advertising message runs on a theme. The theme is what drives brand awareness and provides an impact on the target audience.

When considering the theme of your ads, there are some unspoken rules you need to follow: think more than thrice before approving a risqué theme or just do away with it if you can help it. Otherwise, you may damage your brand and the business in general. Here are some of the themes that you shouldn’t be using as much as possible.

Sex

Sex sells, but is the sales coming through the business worth the negative impression it may get? Many advertisers today are so fond of connecting their products to this very theme, although analogy is unlikely. Even fast food brands all over the world have been incorporating this theme into their ads just to drive sales.

Overrated Beauty

Beauty is a matter of perception. But ads nowadays have dictated that it’s perfect—that it is seen on thin, muscular, and pretty-faced models. Many people, especially teens, have developed low self-esteem due to their belief that they don’t get to meet the standards of beauty, as seen on billboards and other placement areas.

Racism

One goal of the media is to promote equality among races. But some veer away from this very aspiration for the sake of earning and creative prestige. Racism is not only degradation of other races; it also involves stereotyping and bullying.

Gender Inequality

Representations of genders in advertisement provide models to emulate or go against. Men are often portrayed as the epitome of power, strength, and competitiveness. Women, on the other hand, are epitomised as submissive individuals.

Advertising may be an ingenious way to raise brand awareness and drive sales, but you must not forget that you’re conveying a message to a great number of people. As an advertising and signage supplier, we encourage everyone to be careful about their messages. Now, if you think your message is safe and beneficial, what you will need to do is to make it clearer when it comes to execution. Look at our range of sign choices or call us today to learn what suits your campaign.

Billboard Advertising Mistakes and No-Nos

Conveying a marketing message to potential audiences inside a car driving by at 55 miles an hour may seem impossible. It’s always possible, however, especially if you only have the wits and the ways to get it done. If you’re investing in billboards, you know how pricey it can get. You will have to take some measures to ensure you’ll get the most out of this effort. Yet, many businesspeople seem to be wasting money by putting up billboards that fail to capture the attention of their target market. Below are some of the biggest blunders in billboard advertising that we see down the road on a regular basis.

Adopting Magazine or Newspaper Ads for Billboards

In case you think that converting magazine or newspaper ads into a billboard will save you a lot of money, think again. Certain elements, like the colours and the copy, that you use in these print media may not work for audiences on the move. Instead, come up with an independent concept and hire a billboard artist or designer to execute it.

Not Using the Colour Wheel

Colour is everything in billboard advertising. Many advertisers and designers make the mistake of blending heavy-coloured fonts with darker backgrounds. Although this works on magazines and newspapers, the message set in this colour scheme is difficult to see, especially if you’re looking at it from a distance. Similarly, limit the use of colours that are too light, like yellow, white, and sky blue. These shades tend to was out in the brightness of day or glow of the spotlights.

Using Highly Stylised Fonts

The advertising message should be easy to read. With this, you should resort to thick and clean fonts. Gotham, Helvetica, and Futura are examples of fonts you can use for your outdoor advertisement.  You can consult your graphic designer regarding this.

Using Long Copies

Given the price of billboards, many advertisers who want to make the most of a billboard commits the mistake of filling the space with lengthy marketing messages. Remember, majority of your target audiences are driving. The last thing you want is for them to get into a fender bender because they were distracted by the message on your billboard.

Billboards are a fairly pricy marketing strategy that can bring back great returns. With this, you need to be careful with your marketing and design plan to avoid costly mistakes. Most especially, you have work with a reliable partner. Browse our website to see our wide range of advertising solutions, and contact us today to get started on your next campaign.