Signage Blog

Ready to Elevate your Gym Signs & Marketing?

Combining the worlds of fitness, nutrition and physiotherapy at their Stafford based performance and training centre, Elevate are taking fitness to the next level.

What takes them a step above the rest?

A combination of knowledge in correct muscle technique and activation, funcitonal anatomy, injury prevention strategies and specific exercise rehabilitation that create a holistic approach to your well being, fitness and health. Did we mention a great local marketing strategy?

How do they get the word out?

As all savvy local business owners know, local marketing strategies are key. Brand awareness plays a huge role, therefore having appropriate exterior building signs, banners, internal wallpapers etc are a must! Being identifable and building brand awareness is paramount. Elevate have priortised this with a clean, consistent image that speaks to their audience.

What do I need to Consider when tackling Brisbane local marketing?

  1. Consistency

Everything from letter heads, buisness cards and a frame signs to building signs, uniforms and banner flags should maintain the brand identity. That includes brand colours, fonts, and messaging.

Gym Signs | Elevate Fitness Signage | Stafford Signs

2. Contrast

Elevate are a perfect example – they make use of a fundamental principle – bright brand colours with signficant contrast paired with simple and clear messaging. This combination makes for a brilliant signage strategy encompassing clear and bright building signage to catch the attention of passersby to elegant wallpaper making gym goers feel … this gym is not only classy and on brand – but eye catching!

Elevate Fitness Stafford Signs by Fabsigns

3. Size

Being ‘found’ is another key factor in local marketing strategies. Often the term ‘Go Big or Go Home’ is employed here, and although it can sound like an old record, it’s true! Different businesses can capitalise on different tactics here.

Are you on a main road? Make use of this with a large pylon sign on your premises.

Do you have a large building exterior? Building signs are the perfect way to protect your building and use that huge canvas!

Not on a main road & can’t make use of your exterior? No problem! Grab the attention of your audience with a billboard campaign.

If you’re not sure how to capitalise your local marketing like Elevate have, talk to our team at Fabsigns for your fitness signs and local marketing make over today on (07) 3267 5507.

Brisbane Window Tinting: Give Your Air Con a Break (Did we mention the health benefits?)

As all Queenslanders know, summers are a killer and Brisbane window tinting can come to the rescue in a number of situations!

Tinting is an essential item for your car, home and office. Brisbane’s excellent warm weather offers many benefits, but some of the downfalls are the heat, and damage to your skin, home and office contents. Protect yourself, team, loved ones and property against the sun with Brisbane window tinting by our team at Fabsigns.

Call today for your obligation free quote on (07) 3267 5507 and don’t forget to ask about bundling discounts for several tinting jobs ie. Car and home!

Car Tinting Brisbane

Car tinting is a lifesaver for those who commute daily, drive for a living or even those who love to take a trip to the beach or museum on the weekends.

One Way Window Film

One way window film is a great solution for business owners. Some of the benefits include:

  1. To protect employees from sun stroke, sunburn & etc
  2. Advertise 24/7
  3. Add a level of security by hiding any contents of the car
  4. Increase fuel consumption with lowered air conditioning requirements

House Window Tinting Brisbane

Living in Queensland we are all aware of the risks of sun exposure to our skin. Did you know that the glass in your home or office magnifies the sun’s rays and can cause it to be more even more harmful?

Not only is home window tinting essential for your personal health and the protection of your family, but also your belongings.

Sun damage, especially through glass, can have a tremendous impact on your furnishings; tinting lessens sun penetration and shields glare, leaving less wear and tear on your furniture, curtains, artwork, desks and other items. Protect your home with window tinting!

Office Window Tinting

Tinting your office windows has a multitude of benefits, firstly you will save on electricity costs from reduced air conditioning bills as the window film assists in containing cool air by stopping the penetration of the sun’s rays, preventing the glass and room from heating.

There is an added layer of security as you can have your office window tinting done so that opportunistic thieves are unable to see inside.

Removing Window Tint

Is your tint getting old and in need of a refresh? Removing your window tint should be done by a professional to avoid scratching and ruining your glass. Chat with our team at Fabsigns about bundling your tint removal with your new window tinting install.

Mirrored Window Film

Famous examples of mirrored window film are in bathrooms where the occupants can see out towards crowds of people but are protected by the film from their return gazes. Mirrored window film can also be used for far less outrageous causes such as making office spaces appear larger.

Why it’s important to protect against Ultraviolet Radiation

Did you know? Not all ultraviolet rays are made equal? There are two types, ultraviolet A (UVA) and ultraviolet B (UVB).

Type A are longer rays that can cause premature aging such as dark spots and wrinkles.

Type B are shorter and are typically filtered by most glass.

Both types of ultraviolet rays can cause sunburn which damages your DNA skin cells and increases your risk of skin cancer. However, UVA rays account for 95% of UV radiation reaching the earth’s surface.

Talk to our team at Fabsigns on (07) 3267 5507 about your Brisbane Window Tinting for your home, office, and vehicle today. Ask us about discounts for multiple purchases ie office and car.

Make your building signage standout from the crowd

Imagine you are commuting home; you are tired from your busy day. You may notice there is a lot of advertising and signage on your journey, but you are too exhausted to pay much attention to anything.

Your immediate plans don’t stretch past catching up on your Netflix recommendations and having dinner. Wait. Dinner. Now you scroll through your mental refedex of options. You land on the Mexican restaurant on your way home, they have a 2 for 1 offer. Perfect.

How did you know about the offer?

Effective signage doesn’t always make you stop in the middle of the street, staring in awe at it and calling your mum to tell her about this awesome sign you’re looking at. Sometimes advertising’s best work is done with the subconscious; filed away by your customers brain to be pulled out at the relevant time.

Both types of attention grabbing can provide a great return on investment.

One example of a recently effective ‘grab your attention’ campaign is Bond’s famous ‘Boobs’ billboards that looked like this:

Make your building signage standout from the crowd | Fabsigns

This caused a stir, with a large amount of social media attention gained by people stopping to take photos and sharing them online.

The cost of the the market saturation achieved by this clever marketing campaign was significant as it included multiple billboards all over the country. For a large company such as Bonds, this provided an excellent investment in brand awareness. Meanwhile the use of approximately 5 billboards around your Mexican restaurant featuring a 2 for 1 dinner offer could also provide excellent results. Hence both strategies can have a desirable return on investment despite being at different marketing levels.

The key is knowing how to make your building signage stand out for your business. The trick? There isn’t just one tactic. There are several ways to raise brand awareness, increase leads and have your target audience take the action you want.

Contrast

Employing the use of contrast is the first step in making your signage stand out. Colour, light and movement are the three things that your customers will notice subconsciously before their mind catches up. You can employ the use of two contrasting colours such as red and white or black and green. Another option is to add illumination to your signage such as using a neon sign, light box or adding led strips or downlights. Movement can be used with digital signage, which has the added benefit of being updated whenever you please.

A Good Offer

Knowing the difference between a brand awareness campaign and a tactical offer campaign is key. If you can use a unique offer for your building sign, you are one step closer to getting your customers attention and also tracking the success of your campaign.

Of course building signage can be employed for general brand awareness without a specific offer attached as well. In these instances identify what is unique to your business and interesting to your customer and those are the building blocks for the perfect sign.

Keep it Simple

Write down everything you want to tell your customer in your signage. Then treat it like a fraction. Don’t worry, we weren’t great at maths either – find the lowest common denominator. Remove each word and piece of information that’s not entirely necessary and you will be left with the important information you can then form into an appealing message.

If you are wondering how to make the best use of your building signage or you have an awkward shopfront to work with, talk to our team at Fabsigns on (07) 3267 5507. We’ve worked with hundreds of Brisbane building signs and shop front signs – so we can find a great solution for any business!

Have you heard about the Suburban Shopfront Improvement Grants for Brisbane Small Businesses? You may be eligible.

Small Business Grants – Applications Close 23 December 2020!

ATTENTION BRISBANE SMALL BUSINESS OWNERS!

Small Business Grants up to $5000 are Available with the Suburban Shopfront Improvement Grants

Brisbane City Council is offering Brisbane small business owners grants of up to $5000 for visual improvements to their shopfronts. Applications are due Wednesday 23 December – talk to our team at Fabsigns on (07) 3267 5507 for your supporting documents!

Everything you need to know about Brisbane City Council’s Suburban Shopfront Improvement Grants


Grant: Brisbane City Council Grant offers $50,000 per annum over four years
Individual Grants: The Brisbane City Council will fund up to 50% of the cost of visual improvements to a shop front to a maximum of $5000 in value.
Grant Purpose: To improve the façade and overall appeal of Brisbane small business shop fronts
Due Date: Applications close 11.59pm on Wednesday 23 December 2020
Supporting Documents Required: Supporting documents are required for a successful application and include photos, plans, and quotes from contractors. Our team at Fabsigns can assist with all of these documents – call us today on (07) 3267 5507 for assistance with your supporting material as well as plans for your shop front!

Submit Your Application Now

Business Grants Criteria & Assessment Process

CriteriaOutcome
ImpactBusinesses who submit applications that will have a large visual impact will be considered as a priority.
CapacityApplicants are required to pay for half the project cost and may need to provide supporting material to the council regarding this. The business must also be able to adhere to grant deadlines and requirements.
NeedShopfronts that are in moderate to poor condition will be given priority.
CharacterSuccessful applications will demonstrate a commitment to improvements that lift the character of the local business area.

What Improvements are included in Brisbane City Council’s Suburban Shopfront Improvement Grants

The Brisbane City Council’s Suburban Shopfront Improvement Grants are available for small business owners for long term improvements on a street-level. These include:

  • Repairs
  • Awnings
  • Windows
  • Doors
  • Lighting
  • Painting
  • Landscaping
  • Tiles
  • Other decorative material and signs

Ineligible Small Business Grant Improvements

Ineligible items for The Suburban Shopfront Improvement Grants include:

  • already commenced or completed improvements
  • regular or routine maintenance or cleaning
  • advertising or signage improvements that are standalone
  • furniture or fixed planter boxes
  • building extensions or purchasing of property
  • relocation of your business
  • internal shop improvements such as painting or display shelves
  • operational costs or wages / staffing
  • statutory fees or development application

Also ineligible are businesses located in the Central Brisbane District (CBD) as defined by the Australian Bureau of Statistics State Suburbs (SSC) for Brisbane City.

Australian Small Business Grant FAQs

If I am successful, when does my small business grant need to be used?

Successful applicants have 12 months from when they are notified to complete shopfront improvements. You will also be required submit an online acquittal form.

Can I do the improvements myself?

No, the grant is designed to improve local shopfronts and provide additional work to the building and construction industry and hence is not intended for DIY renovations. You will be required to provide two written quotes from licensed contractors – call (07) 3267 5507 or info@fabsigns.com.au Fabsigns today to obtain your quote!

I don’t own my premises, can I still apply?

Yes, both the property owner or the tenant (with the property owner’s written consent) can apply.

How ‘small’ is a small business?

Your business must not be a franchise and must have less than 20 employees including part-time and casual staff.

Talk to our team at Fabsigns today (07) 3267 5507 about your shop sign improvements. We’re the experts in Brisbane Signage and can assist Brisbane business owners who know exactly what they want – as well as strategise and offer suggestions for owners who require advice.

Shop Sign Ideas to inspire you

Standing out in a crowded marketplace is paramount to winning your ideal customers attention. Unique shop sign ideas can get you noticed and converting sales. Our team at Fabsigns have spent many years assisting savvy business owners create unique signage that is elegant, bold, eye catching and provides a ROI.

Do you already have a unique shop sign idea, but are not sure if it can be a reality? Perhaps you just know you have a high traffic area that could be monetised more efficiently, our team can provide an on site assessment and obligation free quote, call us today on (07) 3267 5507 or send us a message!

Here are some of our shop signs to kick start your imagination and see what is possible!

Add a touch of greenery

Adding an eye catching background such as a green wall gives your business a pop of colour.

Shop Sign Ideas | Add a Touch of Greenery | 3D lettering with a Green Wall by Fabsigns
Frankies Smokehouse Shop Sign Ideas by Fabsigns Add a touch of greenery

Shed some light on the situation

Illuminated signage is worth its weight in gold. It advertises for you 24 hours, 7 days a week, looks sleek and elegant, and is always successful in getting your business noticed.

Keep it simple

Simple is often better, with shopfronts sometimes being in competitive landscapes, it pays to keep your message simple.

Shop Sign Ideas by Fabsigns | Keep it Simple | Atora Training Wallpaper
Shop Sign Ideas by Fabsigns | Keep it Simple | Atora Training Wall Paper

Wrap it up

Shopfronts don’t have to be all permanent signage. Moving parts like your business’s car or trucks can work for you with vehicle signage like a car wrap or truck graphics. The best part – they can work anywhere!

Shop Sign Ideas by Fabsigns | Wrap it up with Food Truck Graphic Signs

Back to Grass Roots

Don’t be afraid to get creative, especially if your shop is less conservative. Downtown Creative Studios have used a mixture of shopfront signs and traditional hand painted signage to bring the front of their shop to life with a grass roots feel that suits their brand and is on trend.

Shop Sign Ideas by Fabsigns | Back to Grassroots for Downtown Creative with Traditional Hand Painted Signage and Shopfront Signs

Use all your space

Making use of window signs for your shopfront is a great way of not wasting space. You can use one way vision signage, so your shop sign advertises your services and products while also covering the space keeping your air conditioning costs down. Or you can use simple lettering and design to clearly state your message – Flowers and Coffee!

Window Signs to use all your space for shopfronts Shop Sign Ideas by Fabsigns

Create an air of Elegance with gold touches

Adding a touch of elegance and grace can be difficult to balance. Use of white space, simplicity and a touch of gold, bronze or silver can enhance your brand ten fold.

Cosmetic Injectables East Brisbane ROSE GOLD lasercut Shop Sign Ideas by Fabsigns Add a touch of elegance with gold

Employ the use of Contrast

Frankie’s Smokehouse have used contrast excellently in their traditional painted signwriting wall sign over rustic industrial brickwork and a sleek black backing.

Frankies Smokehouse Shop Sign Ideas by Fabsigns Make Use of Contrast Traditional Painted Signwriting

Combine elements

Brumbys Sherwood have made excellent use of combining marketing elements through use of a teardrop flag, a frame sign, lightbox (illuminated signage) and shop front signs. This is the perfect example of the result delivering more than the individual parts alone!

Brumbys Bakery using a combination of Shop Signs, Banner Flag, A Frame, Shop Sign Ideas by Fabsigns

Are you feeling inspired? Send us a message or call (07) 3267 5507 to take your shop to the next level with some creative signage by Fabsigns!