Signage Blog

The Number #1 trick all Brisbane Café Owners Need During COVID19

COVID19 has hit the hospitality industry worldwide hard. While Brisbane restaurant and café owners are recovering faster than our Victorian and New South Wales counterparts, there is still a long way to go to return to normal.

One of the difficulties in resuming normal trade and getting bottom lines back up to scratch is letting customers know when you are open.

Many restaurants and cafes garner the bulk of their business from loyal locals and customers who work in or transit through the area. The easiest and simplest way to let them know you are trading is with an illuminated, neon or digital display sign.

They are the perfect way to communicate to your customers not only let them know you are open, but that you appreciate their continued business in these challenging times and to draw them in with your marketing messages.

Your location, brand style and budget will help determine which sign type will work best for your needs. It maybe as simple as a neon open sign. While other businesses will benefit greatly from a digital display sign inside a pylon sign advertising a morning breakfast special for early birds.

Digital Display Signs

This type of signage is one of the most popular as you are able to change your messaging whenever it suits. From morning coffee offers, to lunch specials through to advertising the use of a loyalty program, this type of signage is diverse and offers a multitude of ways to connect with your customers.

The movement of the words on the sign also assist in attracting the eyes of passersby, which is especially useful in a competitive area.

Pylon, Illuminated, Digital Display School Signage By Fab Signs

Neon Signs

Funky, fresh and back from the 70’s neon signs give your business the competitive edge with bold colours and a simplistic design. Choose between a rainbow of colours to best suit your brand – the thickness and size of your neon sign will depend on the design, lettering, font, and the backdrop it will be attached to. We can run you through these details when you enquire or speak with us on 07 3267 5507.

Neon Signs by Fabsigns

Illuminated Signs

Illuminated signs allow your brand to stand out and shine, demanding the attention of your customers as well as adding an air of sophistication. This type of signage is cost effective to run, and can be used in a number of placements, hence they suit most restaurant and cafes due to their diversity.

Lightbox Brisbane Signs

Knowing which strategy is correct for your needs can be difficult, let us help you with an obligation free on-site quote. One of our signage experts can come out to your location and assess your needs with your budget in mind and recommend the best Brisbane café or restaurant signs to suit. Call today on 07 3267 5507.

The Perfect Low-Cost COVID19 Advertising Strategy for Local Brisbane Businesses

COVID19 has hit local Brisbane businesses hard, there aren’t many who haven’t been affected and staying on top of your costs, team, leads and enquiries can be difficult in times of economic turmoil.

One of the most effective strategies for this period has been to maintain brand awareness at a low cost per impression. Your customers may not be purchasing at per their normal habits, but staying front of mind is paramount.

Van signs have been the perfect low cost COVID19 advertising strategy for many of our Brisbane clients. The feedback has been overwhelmingly positive towards having your brand advertised 24 / 7 without any ongoing costs.

A good van wrap or removable van sign that is well maintained will last 5 plus years.

Van Wrap Brisbane | Vehicle Signage | Fabsigns

As well as maintaining your presence and keeping top of mind at an effective cost per impression there are several other benefits to van wraps:

Van wraps protect your vehicle’s original paintwork from the elements and normal wear and tear meaning once it’s time for a new wrap or to sell the van you are left with paint in great condition.

  • Protection

Van wraps protect your vehicle’s original paintwork from the elements and normal wear and tear meaning once it’s time for a new wrap or to sell the van you are left with paint in great condition.

Van Signage Brisbane | Brisbane Vehicle Wraps | Fabsigns
  • Temporary (as you want)

You can update your van wrap easily if you rebrand or want to launch a particular marketing campaign supported by your vehicle signage.

  • Modification

Wraps are easy to update and change without fuss.

  • Cost Effective

Your cost per impression has never been lower than with a vehicle advertising your brand 24 / 7 with no ongoing fees!

Brisbane Van Signage | Van Wraps | Fabsigns
  • Location

You can choose the location of your advertising with ease. Not only are you selecting the location, but your customers competitors sharing the same area are likely to see your services making for targeted enquiries.

  • Impact

Your van wrap is all about your business! We will work with you to choose messaging that stands out from the crowd while being on brand.

Customised Van Wrap | Brisbane Vehicle Signage | Fabsigns
  • Lead Generation

You are generating leads from visit your existing customers who are likely placed nearby their competitors – business who also require your services. This is the perfect environment to advertise and generate high quality leads.

  • Customisation

Van wraps are entirely customisable. You are guaranteed to have a unique design that is eye catching and attention demanding. If design isn’t your forte, then let our team of graphic designers assist in creating the perfect wrap for your business.

Check out our van signage for inspiration and to see what other companies are doing, then give us a call on 07 3267 5507 for your obligation free quote!

Billboard Design Tips for a Brisbane Audience

Billboards have been an effective advertising medium for over a century world wide. They remain a cost effective way to reach your audience, especially to the Brisbane audience across the gateway, pacific motorway, and the main arterial roads

 

Despite billboards being an effective medium of advertising – if you are going to invest your hard earned money in ANY marketing efforts – you want to make sure it’s done well.

So how do you ensure you’re billboard is attention-grabbing, on brand and action-provoking? Read on.

 

1. Keep It Short and Sweet (and Safe!)

 

Your average driver has between 5 to 10 seconds to see, read and process your message. If we’re talking about a decent driver they’ll likely be watching the road, other cars, and people not merging properly too – that’s less time on your ad! So the most important rule of the game is to keep your message concise.

 

That doesn’t mean it can’t be clever.

Clever Billboard Design - Unfinished Projects - Billboard Design Tips for a Brisbane Audience - Fabsigns

2. Be Bold

Colour and simplicity mixed together can be the most effortless way to demand attention.

Bold Billboard Design - Billboard Design Tips for a Brisbane Audience via Pinterest - Fabsigns

3. Contrast

Contrasting colours with design will create an even larger impact and ensure your billboard has your customers attention and improves retention of your message.

Contrast Billboards  - Billboard Design Tips for a Brisbane Audience via Pinterest - Fabsigns

4. Simple Background

While there are exceptions to this rule, a clear background that does not impair your logo or copy is crucial in conveying your message – clutter is an excuse for the brain to put your message in the ‘too hard’ basket.

5. A Balanced Logo

You should be using your logo in your billboard. Sizing can vary, but you should endeavour to keep your logo no smaller than 1/8 of the billboard size as a guideline.

6. Call to Action

This tip depends on what your marketing strategy entails – brand awareness campaigns such as the Masterfoods tomato sauce board do not require a call to action.

Maccas Billboard Call to Action - Billboard Design Tips for a Brisbane Audience via Pinterest - Fabsigns

However this Macca’s billboard is the perfect example of all our design tips:

It’s three words – short and sweet. The bold brand colours stand out and create a contrast. The backround is as simple as you can get, while not all of the logo appears, the part that does conveys the message in approximately 1/8 of the board. Finally there is a call to action – take your next right for a feed.

Not all brands can harness the power of a billion dollar business – but a good signwriter can make all the difference to a SME Brisbane business.

Did we mention we have a graphic design team to assist in your next billboard campaign? Call us today on 07 3267 5507!

 

Best Signage Ideas of 2019

Here is the Fabsigns team picks of the best signage ideas of 2019 so far! These ideas prove you don’t have to blow the budget to make an impact. Be sure to enquire or call us on 07 3267 5507 for assistance on your next signage campaign.

1. Timely & Clever Wallpaper

Timely and Clever Wallpaper - Best Signage Ideas of 2019 - Fabsigns

2. Taking Advantage of Space

Taking Advantage of Space - Wallpaper - Best Signage Ideas of 2019 - Fabsigns.

3. Inspiring Office Space with 3D Wall Signage

4. Elegant and Simple Reception Area

Reception Signage - Best Signage Ideas of 2019 - Fabsigns

5. Creative Wallpaper

Creative Wallpaper - Best Signage Ideas of 2019 - Fabsigns

6. Bus Graphics

7. Truck Wraps

Truck Wraps - Best Signage Ideas of 2019 - Fabsigns

 

Dreaming up your next campaign? Let us help – 07 3267 5507.

Traditional Brisbane Marketing that Works!

Our customers are reliant upon Google, their smart phones, and Facebook more than ever. We live in a world with a vast network of information that’s accessible at the touch of a finger. However, there are traditional marketing platforms that are highly relevant and will never go out of fashion.

For example, handing someone your business card, informing our customers that after turning onto to Johnson Rd you’ll see the illuminated sign for Jetts Head office. Being a part of the community, identifiable by the sign reflecting the brand your customers have seen online. This is a crucial element to brand identity and continuity. After all, who doesn’t see IKEA when they drive past?

Here are some of our most important traditional marketing elements:

Business Cards

Networking is all about making connections. While LinkedIn and emails are fantastic tools, engaging in in-person conversations is the most effective way to build relationships. Two people with their heads buried in their phones does not make for a memorable encounter. Never underestimate the power of eye contact and a solid handshake followed by handing a business card.

Neon & Illuminated Signs

More than just signs to attract teenagers to a club, neon and illuminated signs are one of the best performing marketing platforms available. A customised sign that is professionally hand crafted will ensure passers-by will notice and admire your brand.

High quality signs with energy-efficient lighting are also one of the most cost-effective ways to make use of 24-hour advertising in the most relevant location possible when installed on your premises.

Digital Display Signs

This type of marketing is the best of both worlds! It incorporates digital strategy allowing you to easily customise your message at the drop of a hat, you can implement new campaigns immediately, and the success can be measured.

Backlit screens and movement get attention. Your customers will be naturally drawn to and eye-catching window display.

Building Signs

Nothing claims your location and demands attention like building signage. Large and attractive signs often become landmarks in a community, used by locals as points of reference.

Your building is the perfect canvas to take advantage of with a large, bold and quality sign. As well as your branding other messaging can also be included such as services and products or hours or operation.

Having your brand displayed to potential customers in the local area is paramount to building brand recognition. Would we be able to locate McDonalds or Ikea as easily if their building signage wasn’t so prominent?

Eagle Farm Signs By Fab Signs

Marketing is an ever-evolving beast. It is constantly growing and improving. The boom in digital marketing cannot be ignored – an effective marketing strategy in 2018 will rely on incorporating both digital and traditional marketing tools to build a well-rounded brand.

Get in touch with us on 07 3267 5507 to learn more about how Fabsigns can assist you with traditional Brisbane marketing that works!