Combining the worlds of fitness, nutrition and physiotherapy at their Stafford based performance and training centre, Elevate are taking fitness to the next level.
What takes them a step above the rest?
A combination of knowledge in correct muscle technique and activation, functional anatomy, injury prevention strategies and specific exercise rehabilitation that create a holistic approach to your well being, fitness and health. Did we mention a great local marketing strategy?
How do they get the word out?
As all savvy local business owners know, local marketing strategies are key. Brand awareness plays a huge role, therefore having appropriate exterior building signs, banners, internal wallpapers etc are a must! Being identifiable and building brand awareness is paramount. Elevate have prioritised this with a clean, consistent image that speaks to their audience.
What do I need to Consider when tackling Brisbane local marketing?
- Consistency
Everything from letter heads, business cards and a frame signs to building signs, uniforms and banner flags should maintain the brand identity. That includes brand colours, fonts, and messaging.
2. Contrast
Elevate are a perfect example – they make use of a fundamental principle – bright brand colours with significant contrast paired with simple and clear messaging. This combination makes for a brilliant signage strategy encompassing clear and bright building signage to catch the attention of passersby to elegant wallpaper making gym goers feel … this gym is not only classy and on brand – but eye catching!
3. Size
Being ‘found’ is another key factor in local marketing strategies. Often the term ‘Go Big or Go Home’ is employed here, and although it can sound like an old record, it’s true! Different businesses can capitalise on different tactics here.
Are you on a main road? Make use of this with a large pylon sign on your premises.
Do you have a large building exterior? Building signs are the perfect way to protect your building and use that huge canvas!
Not on a main road & can’t make use of your exterior? No problem! Grab the attention of your audience with a billboard campaign.
If you’re not sure how to capitalise your local marketing like Elevate have, talk to our team at Fabsigns for your fitness signs and local marketing make over today on (07) 3267 5507.
