Learning how to communicate in this COVID19 world can be tricky. Navigating the rules, keeping your team and customers safe while keeping your business alive is a balancing act. But you are resourceful. That’s why you’re reading this article. Here are our tips for how to communicate and market during COVID19.
Update your business hours as frequently as you change them. Your customers will understand your need for flexibility during this time, what will annoy them is not updating your information. If they make the pilgrimage to your store because your website says you are open only to find a closed sign, that’s reason to be annoyed. Use this checklist to assist:
- Update your website
- Update Google My Business
- Update your in store signage
- Update your social media
- Snap Chat
A great tool for in store communication are digital display signs. This type of signage allows you to make instant updates to your hours for passersby. These are particularly useful for stores with good visibility or high foot traffic.
Employ the Use of Social Distancing Signage
It’s everyone’s responsibility to keep each other safe, and for the most part the Brisbane community has come together well to make this a reality. Smart business owners have been employing the use of social distancing signs such as floor decals to help customers know where to stand appropriate distances apart.
Light it up
Use illuminated signage in addition to keeping your published hours up to date, to let your customers know quickly and easily when you are open. Plus it’s 24 / 7 advertising, keeping you front of mind even when you’re not trading.
Search for Grants
The government has been looking to support local businesses through multiple grants offering amounts up to $10 000 to help businesses recover from COVID19 and come out the other side stronger. Part of these applications often includes getting quotes on services, such as team training, website upgrades, and advertising improvements. Consider applying for a grand and overhauling your local marketing with signage solutions as well. This can include car wraps, digital display signs, pylon signs, café barriers and shop signs just to name a few.
Talk to our team at Fabsigns today on (07) 3267 5507 for an obligation free quote on your signage solutions.