Billboard Design Tips for a Brisbane Audience

Billboards have been an effective advertising medium for over a century world wide. They remain a cost effective way to reach your audience, especially to the Brisbane audience across the gateway, pacific motorway, and the main arterial roads


Despite billboards being an effective medium of advertising – if you are going to invest your hard earned money in ANY marketing efforts – you want to make sure it’s done well.

So how do you ensure you’re billboard is attention-grabbing, on brand and action-provoking? Read on.


1. Keep It Short and Sweet (and Safe!)


Your average driver has between 5 to 10 seconds to see, read and process your message. If we’re talking about a decent driver they’ll likely be watching the road, other cars, and people not merging properly too – that’s less time on your ad! So the most important rule of the game is to keep your message concise.


That doesn’t mean it can’t be clever.

Clever Billboard Design - Unfinished Projects - Billboard Design Tips for a Brisbane Audience - Fabsigns

2. Be Bold

Colour and simplicity mixed together can be the most effortless way to demand attention.

Bold Billboard Design - Billboard Design Tips for a Brisbane Audience via Pinterest - Fabsigns

3. Contrast

Contrasting colours with design will create an even larger impact and ensure your billboard has your customers attention and improves retention of your message.

Contrast Billboards  - Billboard Design Tips for a Brisbane Audience via Pinterest - Fabsigns

4. Simple Background

While there are exceptions to this rule, a clear background that does not impair your logo or copy is crucial in conveying your message – clutter is an excuse for the brain to put your message in the ‘too hard’ basket.

5. A Balanced Logo

You should be using your logo in your billboard. Sizing can vary, but you should endeavour to keep your logo no smaller than 1/8 of the billboard size as a guideline.

6. Call to Action

This tip depends on what your marketing strategy entails – brand awareness campaigns such as the Masterfoods tomato sauce board do not require a call to action.

Maccas Billboard Call to Action - Billboard Design Tips for a Brisbane Audience via Pinterest - Fabsigns

However this Macca’s billboard is the perfect example of all our design tips:

It’s three words – short and sweet. The bold brand colours stand out and create a contrast. The backround is as simple as you can get, while not all of the logo appears, the part that does conveys the message in approximately 1/8 of the board. Finally there is a call to action – take your next right for a feed.

Not all brands can harness the power of a billion dollar business – but a good signwriter can make all the difference to a SME Brisbane business.

Did we mention we have a graphic design team to assist in your next billboard campaign? Call us today on 07 3267 5507!