Signage Blog

Traditional Brisbane Marketing that Works!

Our customers are reliant upon Google, their smart phones, and Facebook more than ever. We live in a world with a vast network of information that’s accessible at the touch of a finger. However, there are traditional marketing platforms that are highly relevant and will never go out of fashion.

For example, handing someone your business card, informing our customers that after turning onto to Johnson Rd you’ll see the illuminated sign for Jetts Head office. Being a part of the community, identifiable by the sign reflecting the brand your customers have seen online. This is a crucial element to brand identity and continuity. After all, who doesn’t see IKEA when they drive past?

Here are some of our most important traditional marketing elements:

Business Cards

Networking is all about making connections. While LinkedIn and emails are fantastic tools, engaging in in-person conversations is the most effective way to build relationships. Two people with their heads buried in their phones does not make for a memorable encounter. Never underestimate the power of eye contact and a solid handshake followed by handing a business card.

Neon & Illuminated Signs

More than just signs to attract teenagers to a club, neon and illuminated signs are one of the best performing marketing platforms available. A customised sign that is professionally hand crafted will ensure passers-by will notice and admire your brand.

High quality signs with energy-efficient lighting are also one of the most cost-effective ways to make use of 24-hour advertising in the most relevant location possible when installed on your premises.

Digital Display Signs

This type of marketing is the best of both worlds! It incorporates digital strategy allowing you to easily customise your message at the drop of a hat, you can implement new campaigns immediately, and the success can be measured.

Backlit screens and movement get attention. Your customers will be naturally drawn to and eye-catching window display.

Building Signs

Nothing claims your location and demands attention like building signage. Large and attractive signs often become landmarks in a community, used by locals as points of reference.

Your building is the perfect canvas to take advantage of with a large, bold and quality sign. As well as your branding other messaging can also be included such as services and products or hours or operation.

Having your brand displayed to potential customers in the local area is paramount to building brand recognition. Would we be able to locate McDonalds or Ikea as easily if their building signage wasn’t so prominent?

Eagle Farm Signs By Fab Signs

Marketing is an ever-evolving beast. It is constantly growing and improving. The boom in digital marketing cannot be ignored – an effective marketing strategy in 2018 will rely on incorporating both digital and traditional marketing tools to build a well-rounded brand.

Get in touch with us on 07 3267 5507 to learn more about how Fabsigns can assist you with traditional Brisbane marketing that works!

Signage Factors for Effective Retail Signage

Signs are a store’s silent sales staff. Effective signage can bring customers into a store, tell them where to find what they need, introduce them to new products, and notify them about bargains.

If you want to increase sales and give customers a great shopping experience at the same time,take these signage factors into account:

Readability

The letters in your sign should be large enough to read from the vantage point of your customer. With that said, add an inch in height for every 10 feet of viewing. For instance, if a customer will view your sign from 30 feet away, make the letters at least three inches tall.

Colour

Use contrasting colours for the fonts and background of your sign. The most visible colours are black, white, and red for text, which should be printed over backgrounds that are as opposite as possible. Backgrounds with nearly the same colour as the text can render signs unreadable.

Reception Sign by Fabsigns
Reception Sign by Fabsigns

Condition

Signs that are handwritten, tattered, or unclean, and with misspelled or crossed out words give a bad impression. An exception for handwritten signs, however, would be a whiteboard or chalkboard where the department manager writes the specials. These can offer the impression of immediacy to customers because they change throughout the day or week.

Tags

Make tags big and bold so customers can identify prices, descriptions, and sizes of your products moreeasily. If you sell items with their own tags, try adding your own tag to make the information clearer. Include your company logo for some extra advertising.

Negative Signs

Limit the number of negative signs you post, such as warnings, prohibitions, and statements about penalties. These can be off-putting, as they might give the impression that your customers are a problem.

If you want customers and prospects to take notice of your store, get effective signage. Contact us here at Fabsigns for general customisable retail signs.

 

Choosing the Right Signage Combo

Not sure what type of signage your business needs? You are not alone. A handful of customers come to us at Fab Signs and tell us exactly what they want with specifications, images, and brand guidelines ready to go. The other 90% have no idea, they just know they need signage.

This is where we can help. With years of experience, we can offer our expert advice to guide you to signage decision that suits your company and brand. And we can give you different options in terms of styling and budget.

For example, who would have guessed a combo of wallpaper and 3D lettering would be the perfect corporate fit while also offering a touch of elegance?

New Farm Signs - 3D Letter Signs + Wallpaper by Fab Signs
3D Letter Signs paired with Wallpaper by Fab Signs

Our clients in New Farm are stoked with their entrance and reception. The dark wallpaper embossed with their logo contrasted with their lighter brand colours has managed to impress their team as well as their own clientele.

This pairing of wallpaper and 3D letter signs may not be the first thing that comes to your mind when you think ‘I need signage’ but luckily for you, you’ve found us. At Fab Signs we pride ourselves on doing the basics well, from there we have license to branch out and be creative. Give us a call to chat about what we can do for your business – 07 3267 5507.

I Saw the Sign: What Business Signs Can Do for You

Store signs are so common these days that their importance to a business is often taken for granted. As a businessperson, though, you should know that your store’s sign is essential to its success. It’s a way of advertising your company’s existence, but they’re not just for public displays.

Many small businesses underestimate the power of advertising signs. If done right, a simple sign is an economical yet very effective way to get your message out. And here’s how:

It’s a “Map” to Your Business

Store signs, especially those made by us, are a great way to help your customers find you. If your business is in a mall or any other business establishment, people may have a hard time looking for it. Customers want convenience, and so they are less likely to go around in circles searching for your store, and you probably don’t want that too. Instead, you’d want them to find you easily, and we can help with that.

Whether it’s a sticker to cover the whole side of your company car, or an illuminated sign that shines brightly at night, we’ve got you covered.

It’s a Classic and Effective Street Advertising

Your business signs provide a quick look at what your business is all about. The sign your customer passes by while on his way home can give him your business name and the products and services you sell. He can then easily remember this the next time he needs that certain product or service. Take note that people tend to buy from businesses they know, so a simple thing like recognising your business through a sign can do wonders.

Signs can also help build a positive image for your business and identify with your target market. Just like how you can easily identify a company with its logo, your business sign can appeal to a certain group of potential customers.

It’s There to Stay

Because our signs are very affordable but long-lasting, they can stay for a long time at a particular spot. This means prolonged exposure for you and your business. As customers pass by and read your sign, they become familiar with it. Soon enough, it builds some kind of trust and relationship that favours you, even if they haven’t actually done business with you yet. The point is, you’ve already convinced them you’re their go-to store when they need a specific product or service.

Connecting to customers is about making a great impression, and one of the simplest ways for retail businesses to do that is to put up with an impressive sign. Get in touch with us and we’ll help you get started with creating the most fabulous signs for your business.

Effective Vehicle Signages And Vehicle Wraps In Brisbane

Bumper-to-Bumper vehicle signage and vehicle wraps transform an ordinary car into a billboard on wheels, making them an affordable, but very effective advertising option especially for small business owners. With all this potential, though, many a vehicle wrap’s marketing potential still often falls short for a number of reasons.

Vehicle signage isn’t just about slapping a sticker of your logo on the side of your car, though. As with most advertising options, it’s an art. Here are a few tips for designing effective vehicle wraps and signs.

Think About Your Audience, Not Yourself

Don’t give in to your personal design tastes. Just because you saw a vehicle wrap on the road and loved it doesn’t mean your target customers will feel the exact same way. Remember that advertising is about getting the attention of your target market through their likes, not yours. Choose a classy, understated design, or a bold, striking image with great impact and value that’s based on what you think will grab the attention of your target clientele. Don’t go for bland, generic designs that are easily forgettable.

Get the Right Suggestions

Unless he’s an expert graphic designer or advertiser, don’t ask your brother-in-law for suggestions. Similarly, designs that garner rave review from your friends and relatives may not get the same reaction from your target customers.

You’ll need to figure out what it takes to connect to your customers and work on that. It may be anything that strikes a wow factor, such as a big sign, to small subtleties, such as the details of the logo, to get them to connect with you. Knowing what your audience wants is really the key to a successful vehicle sign.

Send Your Message Loud and Clear

People on their way home or motorists passing by only have a few seconds to see and understand your signage. Your design should be easily readable and sends your message loud and clear. The design should grab your audience’s attention and leave a lasting impression. If you put your images and graphics on the wrong spot, people may not see them, or they might miss out on the important parts. Play around with colours and fonts to find the right, popping design.

Vehicle wraps are an effective form of advertising your business, but they’re only effective if you can deliver your message properly to your audience in that very small window of time. If you need help in designing and creating your vehicle wraps in Brisbane and surroundings or any other advertising signs, get in touch with us and we’ll be glad to be of service.

 

[statement_box link=”http://www.fabsigns.com.au/vehicle-signage/” button=”Vehicle Signage Page” title=”Checkout our Vehicle Signage Page?”]Interested in vehicle signage or car wraps. Checkout our product page for more information and don’t miss the vehicle signage portfolio on the same page packed full of inspiration and design ideas.[/statement_box]