Our customers are reliant upon Google, their smart phones, and Facebook more than ever. We live in a world with a vast network of information that’s accessible at the touch of a finger. However, there are traditional marketing platforms that are highly relevant and will never go out of fashion.
For example, handing someone your business card, informing our customers that after turning onto to Johnson Rd you’ll see the illuminated sign for Jetts Head office. Being a part of the community, identifiable by the sign reflecting the brand your customers have seen online. This is a crucial element to brand identity and continuity. After all, who doesn’t see IKEA when they drive past?
Here are some of our most important traditional marketing elements:
Networking is all about making connections. While LinkedIn and emails are fantastic tools, engaging in in-person conversations is the most effective way to build relationships. Two people with their heads buried in their phones does not make for a memorable encounter. Never underestimate the power of eye contact and a solid handshake followed by handing a business card.
More than just signs to attract teenagers to a club, neon and illuminated signs are one of the best performing marketing platforms available. A customised sign that is professionally hand crafted will ensure passers-by will notice and admire your brand.
High quality signs with energy-efficient lighting are also one of the most cost-effective ways to make use of 24-hour advertising in the most relevant location possible when installed on your premises.
This type of marketing is the best of both worlds! It incorporates digital strategy allowing you to easily customise your message at the drop of a hat, you can implement new campaigns immediately, and the success can be measured.
Backlit screens and movement get attention. Your customers will be naturally drawn to and eye-catching window display.
Nothing claims your location and demands attention like building signage. Large and attractive signs often become landmarks in a community, used by locals as points of reference.
Your building is the perfect canvas to take advantage of with a large, bold and quality sign. As well as your branding other messaging can also be included such as services and products or hours or operation.
Having your brand displayed to potential customers in the local area is paramount to building brand recognition. Would we be able to locate McDonalds or Ikea as easily if their building signage wasn’t so prominent?
Marketing is an ever-evolving beast. It is constantly growing and improving. The boom in digital marketing cannot be ignored – an effective marketing strategy in 2018 will rely on incorporating both digital and traditional marketing tools to build a well-rounded brand.
Get in touch with us on 07 3267 5507 to learn more about how Fabsigns can assist you with traditional Brisbane marketing that works!